“People would ask what keyword density they needed to focus on, or how many words they should use in their Title tag. Well-meaning attendees would ask for the magic number of links to get per week or how to know exactly when to request an incoming link instead of a reciprocal link. In other words, everyone wanted to know the magic formula that would guarantee them great results.

The problem with this line of questioning is that there is no magic formula. Each and every time these questions were asked, the panelists would carefully try to explain that while there may have been magic numbers in the past, those days are behind us now.”офис столове

This is part of a great series on SEO by Jennifer Laycock for Search Engine Guide to read the rest of the article click here.

WHMS.com.au now offers a new, user friendly, low cost 10 page website with 2 year .au domain name registration for ONLY $299.00 (plus GST). Website hosting starts from as little as $9.90 per month (incl GST), and you can get on demand help and advice on all your website management requirements, including online promotion and marketing, Search Engine Optimisation and much more, for only $16.50 per month (incl GST).

Your website will be created using the latest version of  Wordpress, which will allow you, or your staff, to add new pages and edit current pages with new copy and images, all with no special knowledge or training.

Wordpress is also VERY search engine friendly, so you know your website will be able to be ranked very highly, for the keywords and search terms you add to your pages.

Need eCommerce, a Shopping  Cart? No problem, we’ll install a great eCommerce plugin for you which will also allow you to easily update pricing images etc.

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As a person who is involved in hosting and managing, or advising on the management of other peoples websites, over the last 3-4 years i’ve been using and recommending a number of CMS type packages which would, hopefully, allow my technically challenged clients to do their own page editing.

I came across WordPress a couple of years ago, but never gave it much thought as a CMS package because I was under the impression it was software you used if you wanted to set up a Blog.

Wow, was I wrong or what? Sure Wordpress is one of the best Blog software packages around, but there’s a LOT more to it than that.

About a month ago I read an article by Jennifer Laycock of SearchEngineGuide.com which sang the praises of WordPress as a CMS packages, so I thought i’d best check it out. And my conclusion…. it’s probably THE best CMS package around too for lots of reasons….

• it is very easy to use even for the most technically challenged
• it has plugins which allow for just about every requirement of a small business website, shopping cart, forms, tables etc etc.
• it has LOTS of very professional looking templates available, which can be quite easily modified ( although I must admit modifying a template does require a little more techiness ;-}
• it is search engine friendly, as long as you remember to set the right Permalink options when setting up your website
• itis FREE software which can be easily installed either manually or via Fantastico which is available through cPanel with our website hosting packages

The longer I spend working with Wordpress the more convinced I am that it is THE best option for most small business websites. If you aren’t using it you should, if you want to find out more about how to get it installed on your domain contact me.

Creating well written keyword rich copy for your website pages is THE single most important thing you need to do when establishing your website.

Sure, the ‘look’ of the website isn’t to be ignored, but the time and money spent on getting that right instead of on getting the copy right is usually totally disproportionate to it’s importance in the overall scheme of things. If website owners and developers spent as much time on getting the copy right as they do on the ‘look’, there would be a lot more successful websites around.

As you may have guessed this is a little obsession of mine because, as a website builder, I have often been in the position of being blamed for a websites lack of success. This after spending months fruitlessly cajoling the owner to provide me with some decent copy for their web pages.

If you aren’t yet convinced that what i’m saying is true, check out this article by Jenifer Laycock of SearchEngineGuide.com…..

Those of us who have been involved in developing and marketing websites for a while ( like 10 years….. OMG ) have seen many developments in SEO, SEM etc, but this latest development is a biggy.

Maybe it’s because i’m a little older than most involved in the industry, or maybe i’m just not very sociable , but I haven’t been too interested in the Social Networking revolution that has been happening over the last couple of years. However i’ve had the big wake up call and i’m starting to see that Social Media is ALREADY a MAJOR factor in ensuring business success on the WWW.

So i’m getting my head down and reading all I can on the subject and I intend to share the better info I find with you. To that end check out this article….

The Impact of Social Media on Search Rankings – By Susan Esparza of searchengineguide.com

Here’s a very interesting slant on the new face of Internet Marketing by Jeremiah of the Web-Strategist.com

Read the article

Welcome to the whms.com.au help pages.

Here we will post our own articles, tips and thoughts, plus links to articles by other authors which we think might be of benefit to our clients and visitors.

You will find posts on this page and under the ‘Categories’ heading in the menu to the right.