Your website will be created using the latest version of  Wordpress, which will allow you, or your staff, to add new pages and edit current pages with new copy and images, all with no special knowledge or training.

Wordpress is also VERY search engine friendly, so you know your website will be able to be ranked very highly, for the keywords and search terms you add to your pages.

Need eCommerce, a Shopping  Cart? No problem, we’ll install a great eCommerce plugin for you which will also allow you to easily update pricing images etc.

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The first instance was of a quite professional looking website promoting a product i’m very interested in purchasing. I fired off two emails via email links on the contacts page of the website, with absolutely no response at all. But worse still, I tried to find a phone number, so that I could call them instead and guess what? No contact phone numbers on the website ANYWHERE.

I was determined to get more info about this product, so I did some research and managed to get a message to the website owner, via the website design company who created the website for him. He’s interested in doing best card consolidation credit deal0 card credit interest ratebest card credit interest rate,best credit card interest ratecard chase credit studentcard citi credit studentapplication card citibank credit onlineaqua card credit ukapplication card credit mbnaapplication canadian card credit visaapplication bank card credit orchard? ?,direct merchant bank credit card application,bank credit card application0 apr for life credit card,0 apr credit card,0 fixed apr credit cardlow apr student credit card,low apr credit card uk,low apr credit cardbad credit credit card ukconsolidate credit card payment,consolidate credit card,card card consolidate consolidate credit credit debad credit card applicationcard credit credit get history no,no credit history credit card,card credit credit history no peoplelow fixed interest credit cardcard credit debt help saveairline credit card,asiana airline credit card,hawaiian airline credit cardjuniper bank credit cardcapital one credit card customer service,capital one credit card,pay capital one credit card billcredit card debt consolidation companyapplication approval card credit instantshell credit card account,shell credit card center,shell credit cardbad business card credit creditcard credit number validationmy premier credit card accountcredit card debt consolidate itcredit card free balance transfercard credit online processing service,credit card processing service,card credit merchant processing servicebad card credit debtbank card credit ge moneynon profit credit card debt help,need help with credit card debt,card credit debt helphsbc credit card,application card credit hsbc,card credit hsbc offshorecard credit machine wirelesscredit card services,credit card merchant services,credit card customer servicebalance card credit introductory transferbank card credit secureddebt reduction credit card consolidationfirst premier bank secured credit card,bank card credit premier,1st premier bank credit cardapplication bad card creditsecured visa credit cardbank of america credit card,america bank bill card credit pay,bank of america credit card loginvisa credit card application statusfree credit report no credit card,free cell phone no credit card needed,free credit cardvirginia credit card debt solution,credit card debt solutionapplication business card credit smallapply card credit discovervisa credit card offer,card credit offer visacard credit ge online services business but his website is not doing the job for him!
The second instance is a local business association website with an email link on their contacts page. I fired off an enquiry about membership, using said link, only to have the email bounce back to me. This website did at least have a phone number I could call when the email failed.

If you have paid good money to have website created and even more good money, on a monthly / quarterly or annual basis, to have it hosted, it’s CRAZY to have contact details / links on your website which are out of date or not working.

The WHOLE POINT of having a website is to help promote your business and generate enquiries, isn’t it? So, when was the last time you went to your website to check if all the contact details / forms etc are correct and working? It only takes a few minutes, but it can mean the difference between getting a good ROI on your website investment and the whole thing being a complete waste of money!

I came across WordPress a couple of years ago, but never gave it much thought as a CMS package because I was under the impression it was software you used if you wanted to set up a Blog.

Wow, was I wrong or what? Sure Wordpress is one of the best Blog software packages around, but there’s a LOT more to it than that.

About a month ago I read an article by Jennifer Laycock of SearchEngineGuide.com which sang the praises of WordPress as a CMS packages, so I thought i’d best check it out. And my conclusion…. it’s probably THE best CMS package around too for lots of reasons….

• it is very easy to use even for the most technically challenged
• it has plugins which allow for just about every requirement of a small business website, shopping cart, forms, tables etc etc.
• it has LOTS of very professional looking templates available, which can be quite easily modified ( although I must admit modifying a template does require a little more techiness ;-}
• it is search engine friendly, as long as you remember to set the right Permalink options when setting up your website
• itis FREE software which can be easily installed either manually or via Fantastico which is available through cPanel with our website hosting packages

The longer I spend working with Wordpress the more convinced I am that it is THE best option for most small business websites. If you aren’t using it you should, if you want to find out more about how to get it installed on your domain contact me.

Sure, the ‘look’ of the website isn’t to be ignored, but the time and money spent on getting that right instead of on getting the copy right is usually totally disproportionate to it’s importance in the overall scheme of things. If website owners and developers spent as much time on getting the copy right as they do on the ‘look’, there would be a lot more successful websites around.

As you may have guessed this is a little obsession of mine because, as a website builder, I have often been in the position of being blamed for a websites lack of success. This after spending months fruitlessly cajoling the owner to provide me with some decent copy for their web pages.

If you aren’t yet convinced that what i’m saying is true, check out this article by Jenifer Laycock of SearchEngineGuide.com…..

Maybe it’s because i’m a little older than most involved in the industry, or maybe i’m just not very sociable ;-), but I haven’t been too interested in the Social Networking revolution that has been happening over the last couple of years. However i’ve had the big wake up call and i’m starting to see that Social Media is ALREADY a MAJOR factor in ensuring business success on the WWW.

So i’m getting my head down and reading all I can on the subject and I intend to share the better info I find with you. To that end check out this article….

The Impact of Social Media on Search Rankings - By Susan Esparza of searchengineguide.com

Read the article

Here we will post our own articles, tips and thoughts, plus links to articles by other authors which we think might be of benefit to our clients and visitors.

You will find posts on this page and under the ‘Categories’ heading in the menu to the right.