Archive for the ‘Internet Marketing’ Category

“People would ask what keyword density they needed to focus on, or how many words they should use in their Title tag. Well-meaning attendees would ask for the magic number of links to get per week or how to know exactly when to request an incoming link instead of a reciprocal link. In other words, everyone wanted to know the magic formula that would guarantee them great results.

The problem with this line of questioning is that there is no magic formula. Each and every time these questions were asked, the panelists would carefully try to explain that while there may have been magic numbers in the past, those days are behind us now.”офис столове

This is part of a great series on SEO by Jennifer Laycock for Search Engine Guide to read the rest of the article click here.

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Creating well written keyword rich copy for your website pages is THE single most important thing you need to do when establishing your website.

Sure, the ‘look’ of the website isn’t to be ignored, but the time and money spent on getting that right instead of on getting the copy right is usually totally disproportionate to it’s importance in the overall scheme of things. If website owners and developers spent as much time on getting the copy right as they do on the ‘look’, there would be a lot more successful websites around.

As you may have guessed this is a little obsession of mine because, as a website builder, I have often been in the position of being blamed for a websites lack of success. This after spending months fruitlessly cajoling the owner to provide me with some decent copy for their web pages.

If you aren’t yet convinced that what i’m saying is true, check out this article by Jenifer Laycock of SearchEngineGuide.com…..

Those of us who have been involved in developing and marketing websites for a while ( like 10 years….. OMG ) have seen many developments in SEO, SEM etc, but this latest development is a biggy.

Maybe it’s because i’m a little older than most involved in the industry, or maybe i’m just not very sociable , but I haven’t been too interested in the Social Networking revolution that has been happening over the last couple of years. However i’ve had the big wake up call and i’m starting to see that Social Media is ALREADY a MAJOR factor in ensuring business success on the WWW.

So i’m getting my head down and reading all I can on the subject and I intend to share the better info I find with you. To that end check out this article….

The Impact of Social Media on Search Rankings – By Susan Esparza of searchengineguide.com

Here’s a very interesting slant on the new face of Internet Marketing by Jeremiah of the Web-Strategist.com

Read the article